Brettner has a clip called Charlie the Horse. It’s one of several animated shorts done over on filmcow. I’m watching some of them, and it dawns on me that while they’re these quirky stories with no rhyme or reason, I’m still drawn in. (Sure makes up for this.) Each are maybe six or seven minutes long in some cases too. Not a big deal, right? Thing is, the animator, Jason Steel, says views are pushing near 11 million just for Charlie alone. Think how much brands would pay for that kind of attention. I also think in their rush to build ‘social currency,’ it’s also the kind of thing they could easily mess up too. Can you hear brands now? “We have to figure out a way to get the product in there The result: out with the funk, in with the junk.
Tags: Charlie the horse, Spatula Madness