Joe’s Diner is a series of mini spots for the NFL Network featuring Joe Montana as Joe Clifford, the diner’s owner. Nice concept, nice banter between the fan regulars. It’s almost on par with the Four Months Ago campaign they run at season’s end. Only knock here may be the less than intuitive navigation of the site which at times hinders how you move around. (Click on the links in the newspaper on the left to view clips, click on the NFL logo at top left to zoom out.)Tags: NFL Network, Joe’s Diner, Joe Montana,
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