Fly the friendly sighs with Spirit Air.

Spirit Air sure loves their promotions that start with M. Found on World of Wonder is another one called Many Islands, Low Fares, which offers discounts to Caribbean destinations. About the campaign, a BU marketing prof was quoted as saying:

“Maybe these guys crossed the line, but what most people are going to think is, ‘Cheap flights, warm islands, count me in.’”

Yeeeeah, right.That’s not the first thing they’ll think of. It does get attention though. While I think the concept’s funny, Spirit acting innocent is a little disingenuous. People might not expect a public confession, but at least don’t insult them by telling them you had no idea. Not even the illustrator you hired for the map believes that one.

Tags: Many Islands, Low Fares, Spirit Air