advertising and other stuff. no, really.

Tuesday, December 11, 2007

Scorsese does Hitchcock for Freixenet.

Cool spot for Freixenet’s Reserva over on using Scorsese and some missing pages from a Hitchcock script. Sure, it’s old school product placement masquerading as marketing buzzword of the month branded content, but the way he handles the whole set-up works. Part doc, part real, part surreal, especially the final scene. It’s the kind of thing you wish more brands would do, especially at this extended length of nine minutes or so.


1 comment:

Joker said...

I actually want to try the product... imagine that. :D