Really Mt. Dew?

No way Mt. Dew approved this. Two words: Third rail. I don’t care who seeded it and how many views it will get, at some point, where do you draw the line with content and insane stunts? (And I love insane stunts.) A Ray-Ban sportin’ hipster being pulled out of a cow is one thing, but some idiot is going to try this stunt or one close to it. Having said that, this feels like the kind of thing done by a guerilla agency I was thinking you could see more of in the future: We’re gonna do stuff for your brand—even if you don’t want us to. The logic being once you see the attention it gets, then you’ll love us. (Via Darryl.)

Views: 189 1/6/09, 323 1/17/09

Tags: Mt. Dew