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Monday, July 13, 2009

“There it is! It’s no big deal.”

It gets your attention, and that’s all that matters, right? Any PR is good PR, no? Dog poop problems cut in half since this Torbay Council poster in the UK started appearing in April. It got the results, so why wouldn’t you run this here? WHAT’S YOUR PROBLEM PEOPLE.

Worst case, the kid wasn’t hurt. (She probably got a tummy ache from all the candy bars she ate during the shoot.) But shocking for shocking’s sake sure worked, dinnit? Or maybe it was a flat fine of £75 ($121 dollars) and a potential £1,000 penalty ($1,623 dollars). I still say scary PSAs do shit (ouch) to curb repeat offenders. You need big-ass fines and enforcement. Park in a handicapped spot? $10,000 fine. Try it out for a month and see who parks there.

Here, scaring in-con-SIDERATE asshole owners by using kids might be a fail. Think they care that a kid will find it? When it comes to walking their dog, many people don’t care where it goes, and damn if they’re picking up after it. Besides, what parent watches their kid chow down like Bill Murray in Caddyshack?

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