I saw this too. At first it seemed hyperbolic and histrionic ... until you notice they are using a tracking 800 number to measure response. Which suggests:1. They've been measuring ad formats previously to see what works2. They know fear makes the phone ring, since this is a continuation of similar alarm ads with similar women freaking out inside the doorstep3. There is now a significant demo of divorced or split-up women in the U.S. who fear about their prior relationships.So rather than mock this ad (nice touch that both the new boyfriend and old nasty one are good-looking guys, showing the woman has taste), perhaps we should shake our heads at the fact that we live in a society in which women have enough bad relationships that such an ad obviously works. I don't think the company overreached here -- I think the alarm firm is simply reflecting a sadness in society.
From a selling POV? Sure, play up on fear. But it’s misleading to suggest to women to simply get an alarm and be safe?
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2 comments:
I saw this too. At first it seemed hyperbolic and histrionic ... until you notice they are using a tracking 800 number to measure response. Which suggests:
1. They've been measuring ad formats previously to see what works
2. They know fear makes the phone ring, since this is a continuation of similar alarm ads with similar women freaking out inside the doorstep
3. There is now a significant demo of divorced or split-up women in the U.S. who fear about their prior relationships.
So rather than mock this ad (nice touch that both the new boyfriend and old nasty one are good-looking guys, showing the woman has taste), perhaps we should shake our heads at the fact that we live in a society in which women have enough bad relationships that such an ad obviously works. I don't think the company overreached here -- I think the alarm firm is simply reflecting a sadness in society.
From a selling POV? Sure, play up on fear. But it’s misleading to suggest to women to simply get an alarm and be safe?
Post a Comment