Has The King Jumped The Shark?

Last night we had the SuperBlow yearly Ad-stravaganza. And BK ran a spot that was a bigtime production, a cross between Divine and Busby Berkeley. But I have to say after seeing it, The King is now some P.T. Barnum-like circus emcee freak. He’s Jumped The Shark. Whether you like him or not, the previous spots had a good creep factor going because of the silence. Just a big-ass mask standing there. Wake up. He’s there next to you. As quiet as the Seattle fans were last night.

We were heading into possible shark territory with the Brooke campaign where they were both scene together. They weren’t a real couple, but they did stay at a Holiday Inn last night. I figured the King will come to his senses, right? Sadly, it was not to be as he lost his edge with that spot last night. I can hear the Fonz warming up his hog now.

Hot veggies notwithstanding. Soxaholic has a great interpretation of The King spot. Regardless, I think the King jumped, going from a creepy little brand icon to just another character we’ll soon forget.

And if he’s reading out there, please, Ted Ferguson, Bud Light Daredevil, that’s the one Jump I don’t ever want to see you attempt.