advertising and other stuff. no, really.



Tuesday, February 28, 2006

Steve Jobs – Next time, try signal fires.

They used them on the Great Wall in China centuries ago to warn of approaching enemies. Quite effective actually in alerting villages along the way that danger was approaching. Steve, you my boy, and I love the new products you came out with, but... after the sloth-like speed with which the Town Hall announcement was made, look into signal fires next time. I along with the rest of Mac Nation have come to depend on Apple as the innovator in computing in many ways. But if the way today’s Town Hall press conference was carried is any indication, bring back the telegraph too. There is no excuse for waiting five minutes for someone else – engadget, iLounge, MacCentral and valleywag to have to type in what's happening at an event, then refreshing our browsers, maybe, in hopes of getting second-hand information. You’re supposed to be cutting-edge Apple. Act like it.

No secrets would’ve leaked by having someone there streaming live. Certainly a live chat transcript could’ve been set up. I probably could’ve gotten one at the OJ trial easier. No link at apple.com? No link at iTunes? Waiting for each screen refresh was a like a scene out of an old B&W movie where the guy runs out onto the court steps and announces the verdict: “He’s guilty!” Think different? Next time, I’ll settle for Announce Faster.

Tags: , , , , , , , ,

1 comment:

Anonymous said...

It's a nice idea. I'd love to see a real time stream of the keynotes as well. But the problem is dollars. It wouldn't cost much to set it up, but if the same number of people attempted to stream a live feed at the same time as populate the various keynote coverage sites, the bandwidth alone would run in the millions of dollars. Not to mention the technical difficulties.

But Apple gets free hype from all of us trying our hardest to get good coverage. So - spend millions and provide it themselves, or spend nothing and have other people come up with the solution that they don't have to pay for? Not a hard decision.

They post the keynote later, so you know they're not opposed to it. But later a hundred thousand fanboys aren't trying to stream it at exactly the same time.