Brand. Informercial. Game show. Entertainment. Ad.Brandfotainment? Where will this eventually end up. New AXE spots breaking this weekend tie-in with a 30-minute Spike TV special on Exposing The Order of The Serpentine. First, Druids for Emerald, now Serpentines. (Next up – Warlocks?) The reason for the campaign is to make guys shed their shame of the questionable hook up. Website is standard on this model naturally. What better way than through a serpentine wrapped in the style of a late-night local-access style spot. Funky on the order of the recent Slim Jim Fairy Snapmother spots. Definitely a departure from the more subtle “How Dirty Boys Get Clean” campaign.
Tags: advertising, axe, brands, viral
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