Until this weekend, I thought Scion was doing a decent job with the eye candy factor with spots in movie theatres and on TV, until I saw the spot for Sprite from Crispin Miami that shortens the Obey Your Thirst campaign to simply, Obey. I also got a direct mail piece with nothing but a url on it for ‘Do U Have The Proof?’ I think the Sprite has an actual message more so than Scion does, but hey, they both look good. And that’s what counts these days, right?Tags: advertising, sublymonal, brands, viral, Scion
No comments:
Post a Comment