Or not? Saw today that Ford will be laying off more people and cutting production by 20% of one of its most profitable product lines, the SUV. Bold move, or too little, too late?Ford invented the modern assembly line. Cutting jobs and letting a camera crew into the boardroom isn’t a bold move in that tradition though. It’s just the same old song and dance of a company slashing their workforce and hoping the industry will stabilize around them. All the while as they continue down the same road, doing the same old thing.
Ford needs to make a bolder product, not a bolder campaign. And I have a plan...
Tags: advertising, Ford, brands, viral, Bold Moves, hybrid
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