Man did my mom ever need that way back. Cool feature on a car. Next to Preston Tucker’s turning headlight, this seems like a pretty major advancement in the automotive world. Although you might not see it right away on the Lexus website. And, they have two different :30 second spots touting it. The first one has people remembering past obsolete technologies like rabbit ear antennas, 45 records, etc. The payoff line shows the Lexus driver remembering “when he used to parallel park”. Nice payoff. Second spot though is routine and almost like the demo on the site of how the tech works. Nod to the first one as it has the same spirit of their previous ‘ice cream truck’ spot.Tags: advertising, Lexus, brands, Preston Tucker
1 comment:
Sweet jesus. We are a year away from automated driving. And then we can reclaim the lost art of drinking and driving.
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