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Friday, October 20, 2006

Schick: 4 blades, 4 headlines.

Schick direct mail piece came for the better half the other day. Looked cool. Buy a lot of stuff at Shoprite and eventually they send free stuff. Nice little brand awareness reward. Now, I like the humerous tone of the writing, but the only thing is, it can’t seem to figure out which headline to go with. Maybe one for every blade? Click to enlarge image, or if that’s too much, then here they are:

1) Be afraid leg hair. Be very afraid.
2) We only made it pink to keep his hands off it.
3) Open here and take her out for a spin.
4) The only thing standing between you and a high performance shave is this box.
5) We put the Chick in Schick.

(Sorry, last one was mine.)

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