Saw this on Right-Half Chow called TheBigWhatAdventure from TBWA. Basically, they’re looking for ideas for some of their projects from anyone, who in turn would be compensated if any ideas are used. Really like the concept.
It’s along the same lines of something I think brands and not just agencies should do more of: have an open-door policy when it comes to fielding ideas – from anywhere. Consumers. Creatives. Agencies. Even people on the brand. Have open submissions. Who said ideas are the exclusive province of consumers and Consumer-Generated Anything? Or new media consultants? Or even agencies?
Tags: advertising, brands, The Big What Adventure, TBWA
Tuesday, November 14, 2006
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2 comments:
Sounds to me like they're begging for lawsuits. Not to mention their clients are going to wonder why they're paying the big bucks for anonymous kids to come up with ideas.
Maybe. They probably have the usual releases to sign. Record labels and networks go through this too to your point. No unsolicited material, etc., but here, they're soliciting.
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