Chris over at Movie Marketing Madness gave me a heads-up on Wal-Marts latest move in the downloadable film arena – one that I guessed might be a viable direction to pursue for them. (He also adds his two cents on the increasing expense of going out to the movies.)
What’s that mean for Wal-Mart? Only that they paid too much for Draft. Send me a check instead, but don’t forget to skip the Lion Christmas card.
Tags: advertising, Wal-Mart, brands, Walmart and Draft/FCB
Tuesday, November 28, 2006
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