Monday, December 11, 2006
Hefty raises leftovers threat level to purple.
Not sure if if this is great association to have with a brand or not. It was an ad on Travelocity that displayed while I was booking a flight. I’m a big fan of grabbing mindshare wherever you can, but this just felt creepy.
Tags: Travelocity, Hefty, brands
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3 comments:
it's creepy on at least two levels:
1. anyone who flies a lot would not want to pay for premium baggies. the store brand will suffice just fine, thank you.
2. will hefty also offer the perfect body-bag sizes for... oh, never mind.
Chill on number two. I Gotta fly next week and I’d rather drive.
;-p
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