$11.50 for a hamburger? Step aside mon ami. A good honest beer at a tasty price. I like this new spot from Miller which restakes the High Life brand claim of blue collar status, very much in the spirit of the older High Life Man spots with the guy watching his neighbor backing a boat in. I’m all for brands selling their product wherever they can, but maybe a brand like Miller High Life doesn’t belong everywhere. Does the creative brief and selling points show through too much? Maybe, but I love how the delivery guy shouts them out. Check out more of the spots here.Tags: advertising, Miller High Life
1 comment:
The Bistro is the stronger of the two spots - which is probably why it's the only one I keep seeing. Love it. How many times can you work "Step aside, mon ami" into your workday?
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