Then Clanks the shit out of it. Toad found this :30 for the PlayStation game Ratchet and Clank as part of a consumer-generated take. Me, I just love this series of spots from TBWA\Chiat\Day. My all-time fav is the tractor beam ad from a few years ago, here. (Since you didn’t ask, my others include the outpost.com gerbil and wolves and AOL topspeed spots.)But back to Toad’s point, this and the older R&C spots have that consumer-generated feel: shot on video, the actors look like the idiots you see on YouTube , and they’re about to make the Darwin Awards. (If you like gravity-defying tractor beams that can move mobile homes – I do.)
Tags: playstation, Ratchet and Clank
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To further expand (and expound) on that, never let it be said that we advertising creatives are amiss in our mission to utilize (some snobs might call it "rip off" but they're snobs, so don't listen to them) every piece of cultural detritus that washes up on our shores. To seize on every trend before it makes it into the mainstream.
In other words, in creative departments across the world, the same conversation is going on when someone watches this spot:
AD: Dude, they stole our fucking idea! We came up with this first and if the fucking client didn't have to fucking test it, we'd have been on the air first.
CW: Dude, this is so different than our idea. Ours is like, more authentic than this and like we had our guys do all their own stunts. I mean anyone with half a brain can see how different they are.
(BTDT? You bet.)
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