I had some this weekend. One of 50 trailers shown during 300 was for the upcoming Spiderman 3. Looks ok. About as cool as any other cgi action flick these days. Interesting thing though was the attitude still shown by many studios in promoting films. Still struggling with that new-fangled internet. Take the closing ‘call to action’ after the trailer played: “The experience begins at spiderman3.com.” No it doesn’t. It began the moment you watched the trailer. The first point of any brand experience is wherever consumers enter the story.(And for all things related to movie promotions and releases, check out the real Movie Marketing Madness.)
Tags: Spiderman 3
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