Subway, Subway, Subway. You owe Tracy some royalties. It was cute when Jon Lovitz screamed “Holla!” but the urban thing here rings so false. I thought the campaign idea had promise–get people thinking about all the combos they eat and the poor effects of eating this way. First there was the spot with a kid on a couch playing videogames. But how does playing a videogame that involves eating fast food address the problem? At least tell the kid to get off his ass and run to Subway. Now come spots with a couple ordering the typical drive-up combo meals by how they will affect your body. The guy’s delivery is normal on radio and TV, but the drive-up woman in the radio spot hits the ‘badonkadonk’ note like she was all ghetto n’ shit. Not to mention the uptight princess in the passenger seat on the TV. Might as well ask J-Red to start rapping. (Apologies, but I can only find a partial clip of it on TV, no radio yet. TV is not as over the top as the radio spot, but you’ll still get the idea.)Tags: Subway
6 comments:
If you take into account that there's a country song by Trace Adkins called "Honky Tonk Badonkadonk," I think it's safe to say that the term has spread significantly past "ghetto."
Not with the delivery in the spots it hasn’t.
;-p
What's her name?
Besides Subway, she's been in ads for Land Rover Freelander "take me with you" and Arm & Hammer gum "in the toothpaste aisle".
too bad they don't know what a badonkadonk is. the word refers to a sexy, curvy backside that is accompanied by a small waist. you don't get a badonkadonk from eating fast food. ad agencies should stop using slang in an attempt to appear cool if they don't know what it means. it makes them look ignorant.
"...it makes them look ignorant."
All I can say to that is, word.
;-p
in trace adkins song, badonkadonk was a good thing as well...since when did it become a bad thing?
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