You’ve got reptile dysfunction.

TSC Insurance thinks so. In yet another “let’s bash our competitor” move, they’ve had an ongoing radio and website campaign running that takes direct aim at all things Geico. The latest radio spot I heard in NYC sends up both Geico and pharma with a ‘reptile dysfunction’ shot. I guess when you’re trying to get a seat at the table, you do what you can. I might’ve recommended it as a way to get attention for a little while, but a year later? Guess not everybody at TSC got that letter. (I don’t have the actual spot, but you can hear others in the campaign on the agency’s website under TLC at the bottom.

Next in the pipeline: “It’s ok. It happens to a lot of cavemen.”

Tags: Geico gecko, TSC Insurance