Saw this on adliterate. An older but still relevant ad showing how hard it is to determine the effectiveness of a brand’s ‘reach’ and ‘frequency’ when TIVO is ‘doing’ its thing. And don’t even get me started on tracking your right hand and all those clicks while surfing that actually ‘seal the deal.’
Face it, we’re just a little premature in claiming we can measure an ad’s effectiveness, no matter where it runs. (I think this post is trying too hard. Maybe later we can give it another shot?)
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