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Friday, April 20, 2007

We need a label for this stuff.

First you had David Lee Roth in drag getting his message on, then you had Greenpeace taking over the Kleenex blue couch in the street campaign. Now this person does the thought bubble thing behind Attorney General Alberto Gonzales. (Two things. First, move to the left. NO, your left. Second. How are these people getting in?)

As more of this stuff happens though, we need to label it, because well, that’s what we do in this country. Label shit. It’s not really OOH (out-of-home) or experential, because the original experience in each case has certainly been hijacked. It’s guerilla in a way, but yet, not quite because there’s a political agenda behind it. Help me out here people. What do we call this trend?

Guerillical?

Virential?

(image AP Photo/Susan Walsh via digg)

3 comments:

Anonymous said...

Pirating, as in OOH, a PIRATE!

Anonymous said...

Re: the actual hearing, check this out:
http://www.youtube.com/watch?v=WacQbfwUsK8

Hilarious, though the original Michael Vick was also great.

Moda di Magno said...

Righteous. What do you call it when Americans get off their asses and do something? That's a toughie.