Ford has a new site out with the Boredom Hurts theme. (Adrants had it up but I just came across it via an unbranded banner ad that drives you to the site.) Admittedly, I had a problem with the Bold Moves thing early on when company layoffs were announced. Seemed a little self-serving for them to talk about tough choices while people lost jobs. But here, I like that they went a little different with the campaign. And now, like Geico with its multiple voices for the brand—Cavemen, gekko, testimonials—Ford seems to be trying to branch out as well. (Although Toyoto seems to have taken over the Ford mantle with their pseudo ‘Built Tough’ approach.)Tags: Ford Boredom Hurts
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