advertising and other stuff. no, really.



Thursday, May 24, 2007

What’s in vitaminwater anyway?

Whacked spot for Glaceau’s vitaminwater. They have other spots like Kasey Kahne herding yaks or 50 Cent leading a classical orchestra called by play-by-play commentators. Looks they’re aiming for all demos with this approach in addition to their sports themes. That includes branded fake ESPN covers, buildings painted with Urlacher appearing to break through them and then his badminton spot.

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2 comments:

Anonymous said...

I'll tell you what's in that Vitamin Water: 125 calories! It's basically sugar water. Ew.

Moda di Magno said...

Up here in Boston, we refer to the "Urlacher" spot as the "Big Papi" spot. I didn't know who Urlacher was until I Googled him.

Toby, you are so right - it is totally Kool-Aid for grown ups.