When life gives you Limoncello...

...make your own liquer. Score two for PR this week. First, Alec Baldwin comes off life Mother Theresa and now in a stroke of PR/branding genius, Danny Devito announces he’s coming out with his own lemon-flavoured liqueur called, uh, Danny DeVito’s Premium Limoncello. $25 for 60 proof fun. No, no, no, no. I want the stuff he drank before he came on the view. Wasn’t any 60 proof that day. I can see his ‘people’ after the show:

Danny: “Oh man, I’m fucked now. Mel Gibson’s even laughing at me.”
His people: “No, Danny, no. You killed. Really. We’ll say it was research for a role.”
D: “You outta your fucking mind?”
HP: “Trust me, it’ll be fine. Here’s what we were blue-skying in the green room: ‘I’m at home after a long day. Boss is all over me. Traffic was a nightmare. What would I need to make that go away?’”
D: “Hot tub and a hooker?”
HP: “Danny, focus, stay with me. No. A relaxing aperitif.”
His other people in the room: “But not just any aperitif. A Danny Devito aperitif.”
D: “You’re joking. How the hell am I going to...?”
HP: “Ta-da! We had a protoype mocked up during the show. Well, what do you think?”
D: “Do I have to put my face on the label like Newman?”
HOP: “Not if you don’t want to.”
D: “Ok. Fine. You do what you gotta do. I gotta puke.”

Next up: Mel Gibson’s line of breath mints.


Tags: Danny DeVito’s Premium Limoncello