advertising and other stuff. no, really.



Wednesday, June 13, 2007

Identical ED concepts show size matters.

(It’s double-entendre Wednesday here at the ranch.) Eating disorder that is. Is there a group rate for the same creative concept for different clients? Even though this spot for a clinic in Sweden has a creepy, almost skeletal person in the final shot, it’s a dead knockoff of this one for edbosques.com. I don’t see any production credits but they sure look like they were shot by the same director.

UPDATE: Mack notes in the comments that his shop Dieste Harmel did the original spot–which I DOH!, remember now–called ‘Reality’ from last year but not this newest ripoff ‘homage.’

2 comments:

Admonkey said...

We shot the Ed Bosques spot. It was a finalist at Cannes last year.

http://macksimpson.com/adverb/2006/06/22/dieste-harmel-cannes-do-the-shortlist/

Admonkey said...

A small correction.

We shot the Ed Bosques spot in 2005 (two years ago). It was a finalist at Cannes in 2006, won a handful of other international awards and made it on to the AICP showreel (also in 2006).

Flattery is the sincerest form of something-something. ;)