GM hopes movie will transform sales.

I hope so too, but if that’s their overall strategy, hoo-boy. They gotta LOTTA work to do in Detroit. Good to see even five months later they all still toe the company line:

“You’re going to see these cars as the heroes. You’re not going to see the other actors,” said Dino Bernacchi, GM’s associate director of branded entertainment. “These cars are the stars, literally, in the movie.”

Kids and teens aren’t going to care so much about what these cars transformed from, only the cool robotic CGI eye candy they’ll morph into. Riddle me this Batman: who do we care more about in movies, the boring scientist or the evil nemesis they transform into? Hasbro will probably see a sales bump before GM does. A little advice from a former lifelong Ford/Chevy guy, if I may. Focus on the product and make better cars. Then we can talk about movie tie-ins and Mellencamp songs.

(image found here)

Tags: Transformers