For you none spanish speakers, here's a quick translation. Some parts might not be perfect because the guy's accent is a bit muffled from time to time. hope it helps.
Montezuna
Chiquitita?
Chiquitita tell me why?
Man if they want me to make a commercial with a family eating yogurt happily, I can do that but basically my job as a creative is to avoid the advertising stereotypes.
Advertising stereotypes attack creativity, they go against the search of the new paths.
Awards don’t matter. What matters to me is a message that can see (or sell pronunciation is kinda garbled and both make sense).
This wouldn’t have been possible without the trust of a client who would be willing to take risks. Thanks to Soap Clean for helping me change my life with this gold award.
-Silver, silver-
Oh… umm.. silver.
Yeah well it’s a real team effort. The people who create advertising put their two cents into every project (might be off, his accent gives me a bit of a hard time). It really doesn’t matter what they do in the end because the idea is mine. I appreciate all the people who make advertising and I’d really just rip their heads off. I would umm ahh…..
(music during shoe segment)
The day I wore these shoes I was drawing with Tony Cegata (or Serrata)
Hey superstar.
Hey Raúl.
In the moment when you least expect it you can get a great idea that finishes off stereotypes.
A famous woman who passes away and has a better life by becoming marmalade.
Inspiration can arrive in the weirdest of ways, you know? In the letter of a song or in the pages of a good book by ….
I do this because it’s a way to earn a living because my real passion is to become a writer. I’m in the middle of writing a script. It’s a psychological drama, well there’s this girl and in the end there’s going to be this huge explosion.
This is 1% inspiration and a 99% transpiration…
What I most enjoy about El Sol is that it’s an advertising show that has always awarded for work that pry away from stereotypes.
I’m sorry but I can’t let you in..
Why??
Because you’re ALSO a stereotype.
But I’m a friend of Suazo…
Yo man…. Ummm.. suazi?? Ummm it’s that he doesn’t remember… .
20 years battling advertising stereotypes
CAPTIONS
- Kid with sideways cap 1978-1999 - International Butler 1980-2003 - Stain expert 1983-2002 - Telemarketer with headset 1986-2005 - The perfectly shaven man 1982-2004 - Group of friends on sofa 1996-2005 - Dumb ass doodle 1981-2000 - Slowmotion dog 1979-2003 - Liberated executive 1986-1995
3 comments:
For you none spanish speakers, here's a quick translation. Some parts might not be perfect because the guy's accent is a bit muffled from time to time. hope it helps.
Montezuna
Chiquitita?
Chiquitita tell me why?
Man if they want me to make a commercial with a family eating yogurt happily, I can do that but basically my job as a creative is to avoid the advertising stereotypes.
Advertising stereotypes attack creativity, they go against the search of the new paths.
Awards don’t matter. What matters to me is a message that can see (or sell pronunciation is kinda garbled and both make sense).
This wouldn’t have been possible without the trust of a client who would be willing to take risks. Thanks to Soap Clean for helping me change my life with this gold award.
-Silver, silver-
Oh… umm.. silver.
Yeah well it’s a real team effort. The people who create advertising put their two cents into every project (might be off, his accent gives me a bit of a hard time). It really doesn’t matter what they do in the end because the idea is mine. I appreciate all the people who make advertising and I’d really just rip their heads off. I would umm ahh…..
(music during shoe segment)
The day I wore these shoes I was drawing with Tony Cegata (or Serrata)
Hey superstar.
Hey Raúl.
In the moment when you least expect it you can get a great idea that finishes off stereotypes.
A famous woman who passes away and has a better life by becoming marmalade.
Inspiration can arrive in the weirdest of ways, you know? In the letter of a song or in the pages of a good book by ….
I do this because it’s a way to earn a living because my real passion is to become a writer. I’m in the middle of writing a script. It’s a psychological drama, well there’s this girl and in the end there’s going to be this huge explosion.
This is 1% inspiration and a 99% transpiration…
What I most enjoy about El Sol is that it’s an advertising show that has always awarded for work that pry away from stereotypes.
I’m sorry but I can’t let you in..
Why??
Because you’re ALSO a stereotype.
But I’m a friend of Suazo…
Yo man…. Ummm.. suazi?? Ummm it’s that he doesn’t remember… .
20 years battling advertising stereotypes
CAPTIONS
- Kid with sideways cap 1978-1999
- International Butler 1980-2003
- Stain expert 1983-2002
- Telemarketer with headset 1986-2005
- The perfectly shaven man 1982-2004
- Group of friends on sofa 1996-2005
- Dumb ass doodle 1981-2000
- Slowmotion dog 1979-2003
- Liberated executive 1986-1995
VOICEOVER: Welcome to the world of stereotypes
Why, thank you.
Hey, least I can do man. It's a great clip and a lot of people could get a bigger kick out of it :) Laters
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