Ikea’s same campaign not, um, the same.

Or so they say. A Scottish agency thinks otherwise. (Although, looking at it from Ikea’s POV for a second, does having your slogan on just 10 front lawns really count as a national campaign?) Still, I’m worried. What if names like the cutting-edge SULTAN HÖGBO or the LEKSVIK are ‘borrowed’ from somewhere else? If you can’t trust authentic laminated particle board to be real, what can you trust.

Tags: Beattie McGuinness Bungay, Onis, Ikea