Darryl had this clip of something cool you think an agency did. Something more real than any Dove lecture on beauty. It’s done by a media class at Kansas State University. Ouch. So much for all those marketing seminars on what kids want where people pay a shitload of money to attend. Nice insights and clever execution by them that should open some eyes.
Thursday, October 18, 2007
This is right because.
Darryl had this clip of something cool you think an agency did. Something more real than any Dove lecture on beauty. It’s done by a media class at Kansas State University. Ouch. So much for all those marketing seminars on what kids want where people pay a shitload of money to attend. Nice insights and clever execution by them that should open some eyes.
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2 comments:
You think Bill?
With the exception of laptops and cellphones, I didn't see much that differed from my college experience 20 years ago. We didn't pay attention in large lecture classes either and wrote notes to our friends rather than Facebook posts.
The video was well done, but didn't see much that seemed insightful.
It's more than that though. Look at in the context of what an agency would do in terms of planners figuring out all the things mentioned in the video. This would then become the basis for some big Web 2.9 presenation/webinar somewhere hosted by out of touch marketing 'experts' looking like cavemen who just discovered fire, and charging everyone $500 a head.
And you know for the most part those seminars still miss what it is teens or college kids are saying about their media choices.
Also, look at where they spend their time. You know it's not just cell phones and class notes. It's anyone they can connect with locally and globally. Look too at the disparity between where they read content and how they seem to avoid the world of print to do it.
That thought wouldn't have crossed our minds 20 years ago. Print dead? Yeah right. Not for them though.
You could say when we were in college computers were just starting to make some noise, but they were never an immediate threat to the world of print like the online space is now.
Back then, the computer was just technology to help you with offline work. Now the content that that tech brings you is far more likely to replace what you used offline.
Are papers typed anymore?
Are they handed in or emailed?
Are the sources listed found in the library or online?
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