Hess. A name that warms the hearts of kids everywhere, at least here on the East Coast. Because it means one thing this time of year, and it sure ain’t gas. I’m talking the Hess toy truck. Going on 40+years, this Easy Button cash cow has been the face of the brand. And why should 2007 be any different? This year, they’ve upgraded their version of the The Angel’s classic My Boyfriend’s Back theme to something a little more modern, if not softer: a cover of Steppenwolf’s Born To Be Wild. (I don’t have a clip yet.) Of course, it doesn’t have the charm of this version of Hey-la, but it’s close.Tags: Hess
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