Saw this again last night on Fox News Channel during their ongoing primary coverage. When they went to commercial, they ... really didn’t. Instead, they continued to run their primary numbers and background graphics behind whatever spot came up next. I’d be upset as a brand if I’d have to split time with a election results. Maybe brands were told that for this would happen, but I’m guessing not. Even if they were told, how does this not weaken the impact of any ad running? If you were already half-ignoring commercials, then you’re likely tuning them out even more when totals are changing beneath the screen. Checking the others, MSNBC or CNN didn’t do this.+ enlarge
Tags: Fox News primary coverage
2 comments:
I am not a big fan of FOX, but I can see one advantage of this: less channel surfing. With so many people just flipping around during the ads, this gave the content searchers a reason to stay. It is more a sponsored content provider. Yes, this is like using crazy glue to repair the crack in a house's foundation ... and I don't agree with it, but I don't watch TV on a TV anymore, so who am I to say.
Thanks for the great blog, by the way. I read it regularly, and recommend my students do the same.
Less channel surfing I could see, but from an Advertiser POV, I might feel like why do I have to split time with FL numbers, you know? I suppose I could dig deeper and propose that depending on a person’s political affiliation and brand preference, the two might work against each other, but then I’m not a shrink. ;-p
And thanks for recommending me. Any chance I get to corrupt advertising youth, I’ll take.
;-p
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