Okay, but what does that really mean. You hear that phrase far more now than ever with the push towards the interactive/online space. But nobody takes the time to explain it in any detail. (For most of us, it’s about an idea transcending all media: as long as you start with a solid concept, it should carry over anywhere.) Also by now, you’ve probably heard way more than you care to about the WGA strike, with nobody really explaining what’s at stake there either.I came across a different point of view on both issues though, something relevant to consider for those working in the space. It comes by way of an unlikely source. Sam and Jim Go To Hollywood are two screenwriters with a podcast covering their time in Hollywood as network TV and feature films writers, and until the strike, their staff gig on Dead Zone.
I’ve listened to their stuff in the past and never expected them to discuss the ad business, so it was a nice surprise to come across this. In this latest one however, and with all due respect to Marshall McLuhan, their take on divergent media and content is worth a listen for anyone focused on message over medium.
Yes it skews towards writers, and it’s shy of :40 minutes, but get past that. It’s worth the time spent to see how what we do applies to audiences and what it is they respond to, no matter what kind of content you create for a living.
And regardless of how you feel about the strike, the episode goes beyond the usual talking points heard from networks and producers lately.
Check it out here.
Tags: WGA strike
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