Schlocky. Tacky. Nasty. No, not diner food. I’m talking placemat ads, another American original. No wonder the French hate us. It’s not our cooking—it’s all the shit we have on our placemats. Where else can you find someone to fix your roof—or your back. Need bail? Need a keg? No problem. Placemat ads multitask. Okay, let’s talk design then. It’s a font orgy, right there in front of you as you scoff down that Western Omelette. (Least I think those were peppers.) Here’s to you, Mr. Black + One Color No Bleed.
I salute you.