Duuuuuuuude. Get used to it right now. This past weekend’s wild card games revealed a little of the same ol’ same ol’ that’s going to be on display during halftime of the ‘Big Game’ in a few weeks. Oh, and in case you wanted hip, forget it–you people are getting Tom Petty as entertainment. (Guess The Beach Boys were busy.) Hey, NFL, it’s okay. Bands can be younger than 50. PLEASE just let there be no wardrobe malfunctions. So expect a steady dose of the Dude spots, or Bud trying to be tongue-in-cheek with its new Old Spice inspired work and talking points beer guy. Don’t forget about erections lasting longer than the game itself. Cialis will surely be on top of that with its premature leaky faucet metaphor spot–which I guess is for guys who can’t wait until the time is right? Did someone say poignant horsies? Yeah, they’ll represent. And the phrase heard ’round agency and brand water coolers the morning after: “But it tested well.”Ha, yeah, riiiight. Whatever.
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This year's Superbowl Halftime show will be sponsored by Bridgestone, a company which owns a rubber plantation in Liberia that is characterized by child labor, abuse of workers' rights and environmental destruction. For more information check out http://www.StopFirestone.org and join the campaign to hold this company accountable!
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