advertising and other stuff. no, really.



Saturday, February 16, 2008

Hyping the type.

Generally, promos for the tools and software most creatives use is, well, it sucks. Best it ever gets is that STUPID montage you find in the Photoshop splash screen when the program opens. A transparent horse and some flowers—wow. At least Extensis is trying to do something here for type with serif ignited by san-serif and matched on 29 dimensions of compatibility.

(Via Sarah via Core77 via Coudal Partners.)

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2 comments:

Andy Jukes said...

I'm already working on my lame response to this excellent micro-site, or whatever it is.

So I'm writing to thank you for turning me on to Core77. Instant bookmark.

Ad Broad, oldest working writer in advertising said...

Brilliant concept & content. I have no idea what this product is but I'm willing to buy it.