More trailers promoted by microsites, (aka, here’s where I go off on what I’d do if someone threw a shitload of money at me to promote a movie). The Ruins put out Human Labrat via Justin TV to show what happens when, nevermind, go see. It’s got a few hundred thousand views and it’ll probably get a bunch more, but there’s a few things I might’ve done differently—take it for what it’s worth. The goofy/humerous tone of the site seems to undermine the theme of the film, (which is vines that attack, so why would you let them grow inside you as some kind of experiment). The whole webcam and actor experience feels too scripted for my liking also. Really creep that shit out and make it more spontaneous, almost like surveillance footage where he discovers the thing on his own. It’s obvious they money on the growing vine effect inside his face, but then the graphic that takes over the screen looks hokey. (The Facebook banner ad looked cooler.)
And for a 'viral' theme, there are no options to embed a clip anywhere for people to ‘spread’ around on blogs. Tip for any weed killer brand: get some space on those sites running these trailers.
Tags: The Ruins
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