We’re all in this together.

I’m currently reaping the rewards of this campaign and its posters which are all over NJ trains. Let me set the mood: picture below this poster on the floor, a collection of newspapers, wrappers and Heineken tallboys, all left btw, from execs in suits. Now, say what you will, but the tweakers I ride home with on the 10:47 pm may walk back and forth between the cars constantly, but at least they’re neat freaks. Standing there, waiting for my stop, I suddenly feel an Iron Eyes Cody moment come over me. (And yes, there actually is an Iron Eyes Cody doll. I think it says “I’m sad and wet, change me.”)

But don’t take my word for it, they got the info from real focus groups:

“To gain further understanding of courtesy issues from a customer perspective, NJ TRANSIT conducted two customer focus groups this summer, consisting of regular commuters, as well as occasional leisure travelers. Customers provided feedback on several proposed courtesy campaigns and selected “We’re all in this together” for its bold graphics and effective messages.”

And this from disinformation central at NJ Transit:

NJ TRANSIT today unveiled an innovative public service campaign intended to provoke discussion about customer courtesy issues and improve the on-board experience following discussions with riders. The campaign, dubbed “We’re all in this together,” addresses courtesy issues such as loud talking, inconsiderate cell phone use, taking up more than one seat, and littering.

Remember, innovative = posters.

(Other posters here on Baristanet.)

Tags: NJ Transit