advertising and other stuff. no, really.



Saturday, June 7, 2008

Metallica still ‘gets’ that internet thing.

Screw Radiohead and giving away an entire CD online for free, according to The Daily Swarm, Metallica doesn’t even want reviews of their new CD out. I can understand protecting yourself from someone ripping off your songs, but Lars, dude, let it go. Napster came over from the Dark Side, McCain is taking away Hope, gas is pushing $5 before summer officially begins, and against all odds, Journey is back on tour. All is right with the world! If, of course, you don’t stop believing.

Fellas, really, I really don’t see the problem. Your core audience will still be there to judge for themselves regardless of whatever a reviewer [favorably] says about you, no? Fans tend to stick by a band even if a CD sucks. They’ll just chalk it up to any number of excuses/conspiracies and wait for your next one. (Just don’t suck twice.)

Radiohead and others like Prince have also shown that offering it for free doesn’t delute anything. Both still manage to sell a lot and draw at concerts. Guess the Napster Bad clip needs updating to include reviews.

Tags: ,

3 comments:

Anonymous said...

Dude, after an album like Saint Anger, Metallica reviews might be a complete waste of time anyhow.

But you're right. They're being super lame.

Also, I'm not sure this ever would have happened in the U.S., between laws protecting noncommercial speech and preventing prior restraint. Without an NDA, too. Lame.

And to think the review was actually positive...

Such a shame.

Anonymous said...

Yeah, considering it's just a review/opinion that's being written by a journalist and not even a sample clip, I have no idea what the lawyers could possibly object too, nor what their management has a problem with. Knowing they have a new CD coming out and telling people isn’t exactly classified unless maybe Lars thinks it is.

Anonymous said...

Pietro, I need to run it by Lars first.