Leave your desk.

(The following is a repost from the one I did over on the Plaid Nation blog.)

Trying to catch up on the 50,000 blog posts and came across a great find from David at Ad Pulp on problems the traditional vs. interactive media crowds have. Regardless of what people call themselves now, and whether you’re an interactive freak or TV dude, something this tour reinforces applies to both worlds: Leave your desk.

Get out and see places. Flyover country. The smaller markets. Places where you’re a minority for a change. The people on brands who don’t have TV money to spend, let alone do a ‘cool’ Flash site. See what customer service is like in other states or how small companies compete for business using untraditional methods. See a car in a Super 8 with a cam, a helmet and a log in the rear window. All of it. How can you be better at what you do if you don’t fully understand things you try and convince your clients to do?

Leave your desk—and go sit in a van. You will not have a better time, I promise.