“Seems like a good way to piss the blogosphere off.”

That’s a comment on The Denver Egotist about a campaign for Corbis stock photography, which now turns out to be a self-promo effort from a local agency called General Projects run by Ben Pieratt. Don’t know why they would take the heat over it. More cred to them for having the initiative to go out and do something to get on a brand’s radar. (Similar to a few bloggers I know who decided to get in a van recently.) At the heart of both efforts is the need by smaller agencies to compete with larger ones in more non-traditional ways. How the hell else can a small shop hope to compete with a BDA for a major brand unless it does something a little different? It didn’t cost Corbis anything in this case and showed hustle on the part of the agency.