Sorta. Saw two Honda spots this weekend and thought how consistent the brand has been over the years. First spot was the typical confident sedan crowd thing they do with Kevin Spacey. Accord with a cutaway cgi sequence that’s a little twist on the imploding/exploding parts meme common in other automakers’ spots.
The second was for the Civic. Basically, let’s do something cool with the car. (The road is grooved so that the tires running on it create notes when you drive over it.) Url in it flashed long enough to check out The Civic Project at civic.honda.com. What do you get instead? Just their line of cars. No explanation of what you saw. Even if you do a search on their site, no mention made. The description on the YouTube clip said more and at least gave a quick overview of the purpose:
The Civic has always been about connecting drivers to the road. That got us thinking. Could we build a road that enhanced that connection?Like many car owners, the Honda crowd is loyal and it feels like they totally missed an opportunity to explain this idea of connection better, let alone have people do stuff with the concept on their own, especially a younger Civic crowd who appreciate this.
Tags: Honda Civic
1 comment:
The original by Audi was much better.
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