advertising and other stuff. no, really.

Saturday, October 25, 2008

“It doesn’t come from nowhere.”

It’s not rocket science. Real nice interview on Ad Age from original Mad Man George Lois on ideas, inspiration and his book The Big Idea that explains it all. Included is a pretty fired up take on Esquire and how things have changed there, worth watching for any young punk in advertising. Or young punks in general.

1 comment:

Alger said...

Esquire is a magazine that has constantly changed. In its content, its look, its size, obviously its regular contributors.
I have read the magazine since 1965 and subscribed since 1968 or 1969.
Because of its constant re-making, it has always remained fresh, young, and fun to read. But it also must have gone through five distinct eras at least since Lois stopped doing those great covers.
Maybe George should reflect on why Papert Koenig Lois--the first agency to go public--was also the first public agency to go belly-up.