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Tags: Toyota, Ford F-150
Tuesday, November 25, 2008
How Toyota caught up?
By building cars and trucks people want? Maybe. Could also be a little more simple than that. Doesn’t hurt to steal appropriate liberate the blue collar vibe of your competition in order to create confusion in consumers’ minds.
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Tags: Toyota, Ford F-150
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Tags: Toyota, Ford F-150
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2 comments:
Ford Trucks are built Ford Tough. Chevy's are like a rock. GM is built with some sort of self-important grade. Etc. Isn't it just part of the truck category to position oneself as a rugged heap of metal? The confusion started long before Toyota rolled on the scene.
To the American worker that needs a truck for his job, there's no question. The Ford F-150 has been the top-selling truck in America for 31 years.
Oh, and the term that such individuals use to describe Toyota & Honda trucks? "Coffee shop trucks." Because, according to them, the owners park them at coffee shops while the Ford owners are out working in theirs.
True anecdote from a contractor in South Carolina.
Scott Monty
Global Digital Communications
Ford Motor Company
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