Rebuilding America—one mug at a time.

Ya know, it was cute during the campaign. Reach out to the internet generation, buy a mug, shirt or pen. Not quite sure how a mousepad worked in that context, but okay, election over and he won. Having signed up for both parties’ online efforts to see how they would run campaigns—and to shamelessly steal blog material—I still get regular solicitations for stuff from Obama. Post-election though, I think it hurts the effort because there’s still an association that this is geared to helping a mission already accomplished. Thing is, I wouldn’t have given $15 for a mug before. I just don’t believe in supporting candidates by buying merch, but especially now after it’s over.


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Unless... with Obama’s New Deal sequel in the pipeline, he changes the message. Put my name on one of those new bridges and I’ll order a mug. Go after corporations, people, whoever. For every mug purchased, x-amount goes to this new Adopt-A-Bridge/Build-A-Bridge fund. Can’t guarantee the name will be too big, but you can rest assured that you are part of America—somewhere along I-80 in Ohio. Better yet, sell off the nation’s traffic signs to brands. (Before you LOL! and say it could never happen, two words: Adopt-a-highway and star registration.) Take Pepsi, doesn’t the new logo make a cute little interstate badge! The exit of a new generation.