With ALL the shit on YouTube, literally and figuratively, someone finally put up a clip of the Cheerios spot from hell. The one where under the guise of product benefits and witty relationship banter,
Sunday, March 8, 2009
“What else does the box say? ... Um, don’t swap out our voices?”
With ALL the shit on YouTube, literally and figuratively, someone finally put up a clip of the Cheerios spot from hell. The one where under the guise of product benefits and witty relationship banter,
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3 comments:
bet the american creative team that dubbed over the new voices put the spot on their reels.
Creative brief:
Objective
* Adapt UK spot for American audience
Considerations
* Accent??? Will target relate to current talent? New VO?
* Box??? Need to update with current US packaging. Can we work some movie magic?
Budget / Timing
No money for shoot. Client wants this in market in two weeks.
@anon - Creative brief for original still has same problems though. Husband and wife who look like brother and sister, and wife or sister, that’s one annoying woman.
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