advertising and other stuff. no, really.



Friday, May 15, 2009

Hot funds in the summertime.









Tourism budgets. Mmmm. Nothing screams tourism like beauty shots and slogans. “Remember, there’s more to (insert state) than our website.” See complete list below for tourism efforts from these most United of States. I wish more of them were like Canada with its straight-forward approach or Philly, or even the classic Ocean City, Maryland. States generally have to pitch tourists on the bigger picture, cities are just more fun, aren’t they!) What’s changed since the last time I toured these sites? Overall, integration between the TV spots and web is still lacking. Here’s a few others with new commercials I noticed lately...

Maine has a new one out covering the Sly & the Family Stone classic. Woulda like to have seen the actual song used though. ... Better use of music with the Texas campaign (from TM), where they used various Texas bands and even let you download the songs. They also tie the TV in nicely. ... What’s next? Mormons! Liking the packing job on the car roof though. Cute without being too cute, but they miss out on the What’s next? theme on the website. The rest? You’ll just have to click each and explore. (Look at me with the tour puns!)

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming.

1 comment:

Caroline - Philly Tourism said...

Thanks for mentioning Philly's tourism campaign that we just launched last week. You linked to our "insider-y" blog, uwishunu.com, but here's a link to our new creative:

www.gophila.com/withlovecampaign

Cheers!