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Friday, May 15, 2009

So it’s because Newsweek doesn’t cost enough.













Yeah, okay. I get it now. $5.95 an issue, yep, sounds fair. Who woulda guessed the problem was that newspaper and magazines just weren’t charging enough. After seeing that, this article keeps making more sense. Especially this quote:
“They are demanding to be told that ancient social bargains aren’t in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to.”
$5.95? Not today.

1 comment:

Michael the G said...

Yeah, that article is still the seminal work on the 'Rag industries broken economy.

In the piece about Newsweeks "reboot" I was struck by how the organization and even titles of the sections was a mirror (okay, nearly meriting litigation) of what Conde Nast did with their flagship pubs (GQ, Vogue, The Economist, etc.) about 5 years ago. I guess when you have a broken business model it's easier to slap paint on the walls and hang new curtains than fix the foundation. Or...to be more direct about it, Newsweek as a "News Source" is dead as the dodo whereas those other pubs mentioned above serve more specialized markets. I am in definite favor of a move towards more "long-form" journalism though. If there is one angle where the bloggers still substantially lag behind their print peers, it is long-form reporting. Mostly because the market will still pay for in-depth stuff done by talented writers and that independent authors often don't have the resources behind them to do long-form narrative.

THen again, I'm just some jerkoff in a bathrobe, pounding keys on his day off so what do I know ;)